In the past few years, we have seen a change in the way brands promote their products or services on social media. In order to help you keep track of what you need to know about social media marketing in 2022, we have created this list of trends to choose from.
Live Streaming Video
Live streaming is the new current treand in digital marketing. Around 80 percent of internet users prefer live video to blogs, and 82 percent prefer live streaming video to other social media content.
Here are some of the advantages that live streaming can offer in your next digital marketing strategy.
1. Organize Q & A sessions
2. Raise engagement levels and effectiveness
3. Establish the brand in the customer’s mind
4. Respond to users in real time
5. Personalize interactions with your customers
6. Announce new product and/or service launches
7. Improve customer service
TikTok, Reels & Youtube Shorts
Video content is now being accepted as a preferred mode of communication by the user-base of almost every high-engagement social media platform. Creating short-form videos on TikTok, Reels & Youtube Shorts is the new norm and every business should get on the bandwagon ASAP. According to Statista Video ad spending in 2021 will reach $37.4 billion.
Meme marketing is one of the most effective social media marketing strategies available today. Marketing with memes can be an excellent way to promote your business without coming across as too salesy. They’re cost-effective to produce and can increase your brand visibility and engagement.
Influencer marketing is one of the most effective ways to grow your company’s reach, build confidence and trust in your industry, and establish yourself as a thought leader within your field of expertise.
Emails & E-news Are Still Tried and True Methods
In spite of the many digital communication channels that are available today, email is still one of the best ways to connect with your customers. E-mail newsletters that are of a much higher level of engagement than any other form of digital marketing.
Social Media Commerce
Social commerce is a process of buying and selling goods directly to the social network. The integration of e-commerce, social media is a powerful thing. This enables our customers to explore products that usually are not searchable on the e-commerce platform.